How to Sync Audiences from Klaviyo to KwikEngage

Modified on Sat, 6 Sep at 2:01 AM

Overview

Import Klaviyo lists and segments into KwikEngage, enable Auto Sync, and use the synced audiences to launch WhatsApp campaigns.

Learning Objectives

Import Klaviyo Lists & Segments into KwikEngage
Turn on Auto Sync and set a refresh cadence
Create a campaign using the synced audiences

Prerequisites

Klaviyo account with customer data (lists/segments)
KwikEngage account connected to Klaviyo
Basic familiarity with segmentation and campaigns

Estimated Duration

~30 minutes

Step-by-Step Guide

1) Import Lists & Segments (KwikEngage)

Go to KwikEngage → Settings → Klaviyo.
Click Import to fetch available Lists and Segments from Klaviyo.
Select the items you want to sync and click Next/Confirm.
- Result: Selected Lists appear under Lists; Segments appear under Segments in KwikEngage.

2) Turn On Auto Sync

For each imported segment (and/or list), toggle Auto Sync: ON.
Set a frequency (e.g., Daily).
- Why: Keeps audiences fresh for sending without manual updates.

3) Create a Campaign (KwikEngage)

Go to Campaigns → New Campaign.
Enter a Campaign Name.
Choose your Audience from the imported Klaviyo Lists/Segments.
Select a WhatsApp template, configure send settings, and Publish.
- Result: Messages send per your schedule to the synced audience.

Technical Details

Data scope: KwikEngage pulls only the fields needed to message and personalize (e.g., phone number, first name, consent flags, and any fields referenced by your template).
Auto Sync cadence: Typically daily; choose a higher frequency if you need fresher audiences.
Deduping: Audiences are deduped by profile identifier as configured in your integration.
Consent handling: Ensure your audience includes only users with valid WhatsApp marketing consent.

Troubleshooting

Nothing imports: Recheck Klaviyo connection in Settings and retry Import.
Missing profiles: Confirm the profiles actually exist in the selected Klaviyo list/segment and have phone numbers.
Out-of-date audience: Verify Auto Sync is ON and last sync timestamp is recent; you can also run a Manual Sync if available.
Sends failing: Ensure phone numbers are in an accepted format and your WhatsApp template variables match available profile fields.

Best Practices

Start with segments, not broad lists: Targeted segments improve deliverability and relevance.
Keep naming consistent: Use the same or similar names for Klaviyo segments and KwikEngage audiences.
Guardrails: Add consent checks or suppression rules to avoid messaging non-opt-in profiles.
Staggered sends: For large audiences, consider batching to monitor performance and deliverability.

Key Takeaways

Import lists/segments from Klaviyo, turn on Auto Sync to keep them fresh, and build campaigns in KwikEngage using those synced audiences for targeted WhatsApp outreach.