RCS Onboarding – Merchant Guide

Modified on Mon, 28 Jul at 7:45 PM


This document explains how to fill each field in the onboarding form accurately: 

RCS (Rich Communication Services) is the next generation of SMS, enabling branded, interactive, and media-rich messaging directly in a user’s default messaging app (like Google Messages).


Business Details

1. Account Name
Internal business/brand account name

2. Company address and Pincode
Enter the full office address including city, state, and postal code.

3. Industry Type:
Mention the business sector you operate in (Retail, Education, etc.).

4. Account transaction type:
Choose whether your messages are for Domestic, International, or both audiences



RCS Business Messages – Requirements


5. Message Type:
Select the type of messages: Promotional, Utility, OTP, or Marketing.

6. RCS Use Cases:
Describe the campaign goals such as product launches, order updates, feedback/NPS surveys, etc.

  1. One-time password (OTP): Used for account authentication or secure transaction confirmation.

  2. Transactional: Notifications, alerts, and updates related to a customer's existing services or activities, such as purchase confirmations, delivery updates, or suspicious login alerts.

  3. Promotional: Sales-driven and marketing content sent to promote awareness, engagement, or purchases. Includes limited-time offers, product announcements, and campaign messages.

  4. Multi-use: A combination of transactional and promotional flows. For example, notifying a user about account activity and then offering a discount or upgrade for a related product or service.

7. Volume Tentative timelines:
 Expected monthly messaging volume and rollout schedule if phased.



Requirements for RCS Account Creation


8. Brand name (if different from Account name):
 Public-facing brand name visible to users. Brand name is limited to 40 characters.

9. Account Logo:
JPEG/JPG image in 224 x 224 pixels. Maximum size: 50 kB. Displayed as sender’s avatar.

10. Banner Image (Hero image):
JPEG/JPG image in 1440 x 448 pixels. Maximum size: 200 kB. Displayed at the top of the sender's profile.

11. Short Description:
 1–2 sentence explanation of what your business does.

12. Colour (provide hex code):
 Brand color in hex format (e.g., #FF5733) for UI styling. Must pass accessibility contrast rules (4.5:1 for white text).


13. Brand - Phone Number:
 End user support number. Must be in E.164 format (for example, +1234567890)

14. Brand - Website:
 Public site for the brand. Must start with http:// or https://.

15. Brand - Contact Email:
 Email for customer or partner communication.

16. URL of Terms of Use on the brand’s website:
 Link to your website’s terms of service. Must be public and start with http:// or https://

17. URL of Privacy Policy on the brand’s website:
 Link to your privacy policy for data compliance. Must be public and start with http:// or https://.



Requirements for Account Verification


18. How do you obtain opt-in to message users with your bot?
Describe the opt-in process like form, website checkbox, or SMS method. Include links or screenshots if possible.


POC Contact


19. Contact person First Name and Last Name:
 Full name of the primary point of contact.

20. Contact person Designation:
 Their job title or role in the company.

21. Contact person Email ID:
 Email ID of the contact person for onboarding coordination.

22. Mobile Number:
 Phone number of the contact person for direct communication.



Preview of how it will look to the end user


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